Social media is an integral part of the world we live in today. It is utilized in nearly every aspect of life, and has recently become an invaluable tool for marketing and branding for businesses of all sizes. Any major organization, from professional sports teams to Google to McDonalds uses social media accounts - mainly Instagram and TikTok - as their main driver for advertising. Social media has transformed the way businesses approach their marketing strategies, and while the benefits for using social media on a mass scale are clear, the disadvantages are becoming more apparent everyday.
Last week, Disneyland Anaheim’s Instagram account was hacked, resulting in a slew of inappropriate, racist and homophobic posts available to be viewed by the account’s 8.4 million followers. The account was taken over by a self-proclaimed “super-hacker” who claims to have been exacting revenge upon Disneyland due to multiple negative experiences with Disneyland staff. While Disney was able to regain control of the account relatively quickly, the millions of followers - a significant amount of whom are families with young children - were subject to the harmful and damaging content posted by this supposed “super-hacker”. (Click here to learn more about how Disneyland’s Instagram account was hacked). This very real crime only scratches the surface of the kind of cyber-attacks that harm thousands of accounts, both big and small, every single day. Of course, this one made international headlines because it happened to one of the most well-known brands around the world.
Disneyland’s Hacked Instagram Page
So, where do we go from here? Disneyland will most assuredly add more protections to their social media accounts, most likely seeking assistance from a major cybersecurity company, and hopefully, they will be hack-free from here on out. What about the other hundreds of thousands of company accounts that have yet to be the victim of a cyber-attack and don’t want to seek out the help of a major cyber security company? It’s an important question; one every business owner should be asking. 99% of social media accounts are lost due to human risky behavior or often illogical bans from the platforms themselves, and there’s rarely ever a roadmap to recover the accounts. Additionally, 25% of businesses will suffer from cyber–attacks against their social media, and this number is only growing. When businesses lose access to their accounts, they are also losing money, and their private data is vulnerable to exposure. In 2022, losing a social media account can mean losing a career or a company.
Future of Social Media Security For Businesses
Enter Smip! We are the first social media protection platform to eliminate the factor of human risky behavior. Our 24/7 monitoring technology and AI capabilities protect your virtual assets from hacking and phishing attacks, and also assess your accounts vulnerabilities on the front end through our tools such as our phishing detection tool, content compliance checker, bot detector, shadowban checker and more.
Disneyland’s Instagram was just hacked, Bored Ape Yacht Club’s Insta has been hacked (and $2.8 million was stolen), the Associated Press’ was hacked, and countless more companies as well as small businesses virtual assets have been hacked. Over the last few years, cyber-attacks have become ingrained into the large-scale business culture throughout the world. Unfortunately, the reality is that you should expect to be hacked at some point or another if you remain complacent in regards to this issue. But, it doesn’t have to be this way! Smip’s mission is to ensure your virtual assets are shielded from cyber-attacks of all kinds, and we are here to help you every step of the way. By connecting your virtual assets to Smip’s platform, you decrease your chances of being hacked by 90%, are made aware of any and all vulnerabilities you may have that could potentially harm you or your business, and your assets are constantly under the protection of our AI technology. Your virtual assets are safest in the hands of Smip. Click here to learn more and sign up for our free trial so that you can sleep better at night knowing your most cherished assets are 100% protected.